**Rich vs Poor:** If a deal is left to two individuals, one wealthy and one poor, with the condition that they must agree on how to divide it or lose it altogether, the poor individual is at a disadvantage in the negotiation. The money holds greater relative value for the poor person, as it has more utility to them compared to the wealthy individual, who doesn't have the same need. Consequently, the wealthy individual can leverage the threat of walking away from the deal to secure a larger portion of the share. **Interesting Study:** - Premise: G - Green button probability of success: .8 - Red button probability of success: .2 - Result: - Mice pick green button 100% of time to get .8 odds. - Humans pick red every so often and have success odds of .6-.7.